Creativity Matters – Blog

Even though creative people are born with the gift of being able to think in a unique way and may have special filters for seeing the world a little different, we cannot read another person mind. We can take ordinary things in an ordinary world and add zest to them. We can visualize and conceptualize ideas outside the box, we can allow our creative freedom to explore every possible aspect of a proposed challenge to the development of a new idea, thought, or work of art, etc. When we are successful we are happy  and maybe our client is also happy with our final product or result.

What happen when your client is not happy. Your solution may not be what they had churning in their minds, because even people who claim to not be creative thinkers still have a vision about their project or business. So as creative experts we also have to be creative in seeking enough information in order to provide winning solutions for our clients.

Here are some suggestions for reaching a happy outcome:

- Read every bit of information about the clients company or project, if they don’t provide it ask for it, research it, find it.

- Ask about what their expectations are, if they like a favorite color or the colors for their branding.

- Ask if they want to reach a certain audience, have a certain feeling to their audience about their product or service (this is also part of branding).

- Make the client send you examples of something similar to what they think they like; what you call modern may not be what they call modern, what you call blue they may call navy or perriwinkle.

- If they don’t like anything you have done, don’t get angry, but keep searching, if they fail to want to communicate, let them know it is their responsibility to help you reach their goals of the project.

Remember we are not mind readers, just unique creative specialists.